7NOW Delivery. Discounts for Excuses.

We took a brief to promote a coupon for 7-Eleven’s delivery app, for about 50K, and turned it into a 360° campaign in less than 3 months.

We turned our customers’ primary pain point, the inconvenience of errands, into a marketing opportunity by rewarding people’s excuses with discounts.

The funnier the excuse the bigger the discount on the 7NOW delivery app, and if the excuse is funny enough we will use it in our ads.

But to kickoff the campaign in Los Angeles, we wrote the excuses.

Really Important Launch Video

Out of Home(s in Los Angeles)

(Click to enlarge)

(Click to enlarge)