Chefbot, from Kroger. The AI-Powered Recipe Bot.
Chefbot is what a child who loved superheroes would dream about if he fell asleep watching the Food Network.
He’s a powerful robot chef who protects people from food waste and knows every recipe.
He has three trillion miles of circuits filled with recipes and good vibes. He fights waste and prints recipes from his mouth.
The Chefbot character is a child’s answer to an adult problem.
As it turns out, friendly robot chefs are an extremely effective answer to the issue of food waste.
We worked with Hornet animations to create the character, voice & story of Chefbot.
Very Important Case Study
How-To Use Chefbot
Pre-roll/Social Videos
Key Visual Design
Posters
Character Poses
Character poses that appeared with 3 different types of automated responses from Chefbot. The responses were verification, success or failure responses.
REALLY IMPORTANT AWARDS
ADC – Shortlist (Craft in Online/Mobile - Use of Technology)
ADC – Shortlist (Design for Good - Interactive)
ADC – Merit (Social Media - Twitter)
Digiday Content Marketing Awards - Finalist (Most Original Use of Social)
FastCompany World Changing Ideas - Honorable Mention (Food)
London International - Bronze (Data Collection and Research)
London International - Bronze (Data-Led Creativity)
London International - Bronze (Social-Powered Data)
Muse Awards - Platinum (Social Media)
New York Festivals – Shortlist (Health & Wellness: Social Media/COVID)
New York Festivals – Bronze (Social Media: Twitter)
One Show – Shortlist (Craft - Use of Technology)
One Show – Merit (Innovation in Social Media)
One Show – Merit (Social Channel - Single Platform)
Shorty Awards – Audience Honor (Best Use of Artificial Intelligence)
Shorty Awards – Gold (Best Use of Artificial Intelligence)
Shorty Awards – Finalist (Creative Use of Technology)