THE RECRUITER
Modelo wanted to become synonymous with college football fans but in college football you can’t just ask people to join your team.
You have to recruit them. So we invented a recruiter who wasn’t at games, tailgates, bars or homes around America to look for players, our recruiter was looking for fans.
He’s not just looking for your average run of the mill fan, he’s looking for the best of the best and he’s rewarding them with Modelo.
He’s sort of like Batman but instead of saving lives and fighting crime he gives you beer.
The Recruiter :30
We introduce the world to Modelo’s college football recruiter as he finds the best football fans and rewards them with Modelo.
PLAY ACTION :15
NEVER GIVE UP
As a former college football player this was really fun to work on.